I'm a recent Oxford MBA graduate passionate about using the power of brand and innovation for positive change.

The start of my 7-year career began in New York at Lippincott, a brand strategy consultancy. Then, I took a sabbatical to backpack across Southeast Asia, Australia, and New Zealand. Upon returning, I began freelancing, and over the past three years, I’ve had the pleasure of working with a range of clients - from early-stage beauty brands to Fortune 500 tech companies - with a keen interest in tackling purpose-driven challenges.

I attended Oxford to delve deeper into the intersection of brand and social impact. During my studies, I was lucky to be involved in several inspiring initiatives — such as crafting a sustainable tourism offering for easyJet holidays, leading the design of a conscious travel startup, building the brand for a climate tech startup, and planning a 50-person storytelling dinner.

Today, I’m based in London, continuing to do what I love most: branding, storytelling, and working with purpose.